Consumer Goods and Retail

This Industry continues to drive Bangladeshs economy because of few of the factors. They are Increasing Urban population, expanding labour force, increasing literacy rates, rising middle class, changing lifestyle. Despite of growth this industry has got several challenges that needs to be resolved in order to set a benchmark globally. Some of the challenges are mentioned below are changing of consumer dynamics and demographic shifts, operating margins shrinkage, compliance and regulatory pressures, data granularity and visibility, pricing pressure and pricing strategy, brand and marketing effectiveness, supply chain agility and resilience, market strategy and execution and competitive intensity. Along with the challenges there are more challenges to it when it comes to the retail sector specifically. Few of them are listed below. The biggest one would be the online channels which came in to existence. Some of the other challenges are decreasing brand loyalty, legacy IT Infrastructure that lacks flexibility and agility, inability to leverage new technology with existing IT Investments, disparate systems of POS, merchandising and ERP.