When Bangladesh was a part of the Indian subcontinent during the British Colonial era, Singer Bangladesh Ltd. was established. It has gradually grown to become one of the consumer electronics producers and distributors. Singer Bangladesh launched its initial activity in 1905. Two stores were afterward opened in Dhaka and Chittagong in 1920. After the subcontinent was divided in 1947, Bangladesh became East Pakistan. The items used to come from West Pakistan and SINGER in East Pakistan operated as a branch of SINGER Pakistan. There were initially only 10 stores put up for business; by the late 1960s, there were 43. After the Bangladesh Liberation War, Singer had to restrict its business to 23 outlets, and the branch office was elevated to the position of the country office. A shift in investment policy in 1979 opened up new business options, and SINGER was incorporated as an operating company. In 1980, a sewing machine factory in Chittagong with a capacity of 10,000 units per year was constructed. In 1989, the capacity rose dramatically to 25000 units annually. Although sewing machines are Singer’s primary product, the management of Singer Bangladesh has acknowledged that portfolio diversification is necessary for sustained growth over the long term. This insight prompted diversification across numerous product categories. For future growth and expansion, Singer started to convert from a single-product firm to a multi-product consumer durable company in 1985. The business opened a new audio-visual facility in 1993, and its washing machine assembly section opened its doors in 1996. Later, in 2001, the business started assembling motorbikes; in 2006, it started producing different types of wires and cables (domestic and power cables). In March 2019, Arçelik and Retail Holdings NV acquired Singer Bangladesh ltd. by purchasing 57% of its shares.
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