Consumer Goods and Retail

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Consumer Goods and Retails


This Industry continues to drive Bangladeshs economy because of few of the factors. They are Increasing Urban population, expanding labour force, increasing literacy rates, rising middle class, changing lifestyle. Despite of growth this industry has got several challenges that needs to be resolved in order to set a benchmark globally. Some of the challenges are mentioned below are changing of consumer dynamics and demographic shifts, operating margins shrinkage, compliance and regulatory pressures, data granularity and visibility, pricing pressure and pricing strategy, brand and marketing effectiveness, supply chain agility and resilience, market strategy and execution and competitive intensity. Along with the challenges there are more challenges to it when it comes to the retail sector specifically. Few of them are listed below. The biggest one would be the online channels which came in to existence. Some of the other challenges are decreasing brand loyalty, legacy IT Infrastructure that lacks flexibility and agility, inability to leverage new technology with existing IT Investments, disparate systems of POS, merchandising and ERP.

How Fusion Infotech can help

  • Our solution minimizes product development costs and accelerates innovation
  • The trade management solution increases sales and marketing effectiveness
  • The CRM solution offers a differentiated customer experience, and builds brand equity and loyalty
  • Our sales, operations, and demand-management solutions support collaboration and profitable growth
  • Our integrated business planning solution that unifies information from financial, sales, and operational planning to optimize business performance.
  • We deliver a secure, enterprise-wide view of information that supports risk management and compliance initiatives
  • We delivers best-in-class data management and analytics for consumer goods and retail
  • We provide an integrated solution that provides a flexible and configurable interface with industry best practices
  • We provide single view of demand, ensuring proactive supply chain and Return on Inventory Investment, enabling you to serve customer anywhere with any device, giving flexible and open global platform, ensuring 360 degree view of customer with lower TCO